Eliza was a journalist and sub-editor at The Straits Times and, later on, Today newspaper. She has also worked as an editorial consultant, doing corporate writing projects for commercial and government organisations. She founded Bubbly Books, a children's book publishing company that welcomes young authors. She is also the author of the national best-selling Ellie Belly middle grade children's series that has sold more than 85,000 copies in Singapore alone. Rights to the series have been sold to China, India and Turkey.