Redefining Content For Radio and TV: The Challenge of Social Media Integration

Harry Corro, ONE FM • Jo Furniss, formerly BBC Radio
Moderator: Gamar Binte Abdul Aziz
On 12 March 2016

How are more traditional media platforms such as radio and television coping with social media integration? What are the challenges in ensuring content is packaged to meet the demands of the social-media-savvy consuming audience? This session looks at how traditional media is coping with social media integration in all communication forms.