The Business of Writing: Branding You and Your Work

VJ Yamat, Managing Director, Havas Worldwide (Singapore) • Christopher Tan, Author • Leslie Tay, Personality/Blogger
Moderator: S Mickey Lin, Author/Editor
On 12 March 2016

The session talks about branding oneself as an author of particular content, as well as transcending such branding to one’s work, enough to sell a package, instead of just an idea or a piece of work.