11 March 2017

Life’s Guilty Pleasures:
Writing to Sell through Experiential Marketing (Recommended for 16yo & above)

Walter Panganiban • Joyce Chua
Moderator: Patricia Pinto

Advertising poses limitless vantages for people to be enticed to buy. What does it take to write the perfect copy, whilst selling the actual experience of buying? Listen in on industry professionals whose lifework involves selling ideas and putting them into written and visual messages that evoke experiences and emotions in every selling point.