28 February & 1 March 2015
Make, Imagine This & Share
Level 3, Orchard Gateway Mall
277 Orchard Road, Singapore 238858

Saturday | 28 February 2015 (Seminars & Panel Discussions)
10:30am Registration
11:00 – 12:00nn

Keynote: The Rise of Graphic Novels in Asia

Lim Cheng Tju, Country Editor | International Journal of Comic Art
Moderator: Adan Jimenez
With budding author-illustrators streaming through the mainstream and independent scenes in Singapore and in the region, many onlookers are looking at the stability of the market, its end-users and its content-producers. The keynote analyses the local graphic novel scene in Asia, and how it has evolved through the decades, whilst staying true to its richness and founded values.
⬇ Make ⬇ Imagine This
12:00 – 1:00pm

Welcome, the Author-Editor

Felix Cheong, LaSalle CoA
Samantha de Silva, Firebird Communications
Moderator: Linn Shekinah
Writers need to develop multi-faceted skills to keep them afloat in the industry they are part of. Authors find themselves becoming the first editors of their work, as they tread their publishing journey. But with the subjective attachment that some writers may have with their work, it is inevitable to miss out editing lapses here and there. What skills does the author need to become more objective in editing his or her work?

Monetising Writing

Patrick Balo, Creative Director | Havas Bangkok
Moderator: Kelvin Ang
As wordsmiths, writers in the advertising and marketing world provide insights that most of us cannot see. The session features how creative direction through the words woven into advertising campaigns woo potential consumers into brand affinity. Attendees understand the workings of the advertising and marketing industry through the eyes of the people who weave words into slants and selling points.
1:00 – 2:00pm


From short skits to slam poetry, grab lunch and sit around for performances by selected students from ALL IN partner-schools!
2:00 – 3:00pm

Self-Publishing: Threats and Opportunities

Wendy Wong, Creative Director | Tusitala
Sarah Mounsey, Author
Moderator: Zed Yeo
With a variety of self-publishing platforms available for young writers, both on social media and through crowdfunding resources, more and more budding writers are enticed to self-publish online and in print. The session looks at the dangers and opportunities that self-publishing presents, as well as a review of platforms available for self-publishing.

Social Media Singapore: Understanding the Terrain

Hirzi and Munah, Internet Personalities
Moderator: Andrew Chow
In the age of Facebook, Twitter, and other social media platforms, a new form of writing has emerged, which enables end-users to immediately connect with other audiences almost in real-time. How does one develop core writing skills in social media? How does social media writing differ from other forms of writing? What differences and adaptations do writers need to do to cope? How does the platform’s triumphs and pitfalls shape the writer’s ability to adapt to this ever-changing landscape?
3:00 – 4:00pm

Writing for Theatre in Artsy Singapore

Geetha Creffield, HOD-ACJC
Joel Tan, Checkpoint Theatre
With industry professionals and practitioners, the panel looks at the social implications of theatre in Singapore’s arts scene and society in general, and how it impacts the aspiring playwright. The panel looks at the opportunities and ideals that theatre can create in moving society and building identity among audiences and content creators, through the written material that they produce.

Blogging as a Career of Choice

Liyana Othman, Liyana Land
Melissa Koh,
Moderator: Peter Lin
The session looks at professional bloggers and how they have taken their hobby into a viable second source of income. With a growing number of young people given the opportunity to travel and explore the world, and along with it, the opportunity to chronicle their sojourns, experiences, critiques and encounters, many are looking at gaining more than just experiences from their writing hobbies. The session talks about starting a paid blog and the rigours and opportunities that this pose for beginning and seasoned bloggers.
4:00 – 4:30pm


Original pieces, never before performed, fresh and unadulterated by undergraduate and graduate students under Singaporean author and playwright Faith Ng.
4:30 – 5:30pm

Speaking from Experience: Being the Full-Time Author

Dave Seow, Otto Fong and Zed Yeo, Full-Time Authors
Moderator: Linn Shekinah
A panel with full-time authors, both traditional and electronic, the encounter provides young writers the opportunity to weigh the options on going full-time with writing. It presents attendees a realistic take on going into full-time writing, its pitfalls and perks.

Campus Radios: Writing for the Student Base

Harry Carro, Radio Heatwave DJs
Very few universities and junior colleges have fully maximised the potential of campus broadcasting. The session looks at the possible impacts that setting up a campus radio has for a school, and how teachers and educationalists can use the facility more by creating writing opportunities for budding writers who are interested in Broadcast Journalism and reportage.
5:30 – 6:30pm

Hard and Soft: Journalism at Its Core

Gregory Loo, The New Paper,
Stacey Anne Rodrigues, ELLE Singapore
Moderator: Andre Frois
Learn how to stand out as a writer and about questions you should ask. Discover the intricacies of hard news and soft news, and the big Dos and Don’ts in journalism. In this session, find out first-hand from experts about the realities, challenges and perks in the field of journalism and magazine writing.

Media Literacy and Content Creation: A Panel Presentation of School-Partners

Student-representatives from National University of Singapore, Nanyang Technological University, Singapore Management University, Singapore Polytechnic and Ngee Ann Polytechnic
A panel presentation of partner schools, concerning writing and the media they are translated into. Gather insights in writing standards for the varied fields that each school represents, with the hope of finding your own voice in weaving stories for a targeted audience.
Sunday | 1 March 2015 (Workshops)
⬇ Make ⬇ Imagine This
11:00am – 2:00pm

Short Film Writing: Formats, Structures, Critiquing and Presentation

Ray Pang, Filmmaker | Catharsis Films
The session looks at the requisites of film production for short films, from the conceptualisation to the writing formats. It includes an introduction to available writing aids online, as well as industry standards and practices to help writers to visually represent their written works into the screen. Towards the end of the workshop, attendees are tasked to present a short script for critiquing.

Speed-pitching: Basics and Preparation

Catherine Carvell, Author/Editor
How do first-time authors pitch for their work to a publisher? The three-hour workshop discusses the requisites of speed-pitching for manuscripts and the requisites needed to prepare for such an encounter with publishers. Towards the end of the session, participants are to speed-pitch a current work-in-progress.
2:00 – 2:30pm


2:30 – 3:00pm

Award Presentations | 10WORD

3:00 – 6:00pm

Improving Copyediting and Proofreading Skills

Samantha de Silva, Director | Firebird Communications
The session looks at the fundamentals of copyediting and proofreading, to provide young and first-time fiction writers with the editing skills necessary to give their manuscript a more polished and prepared look for the critiquing publishing market. Participants will have the opportunity to practice their editing skills in collaborative and individual exercises. As author-editors, the workshop aims to equip the participants with the necessary skills to edit manuscripts, along with the explanation of the submission process in an agent/publisher system. Materials provided include copyediting exercises and excerpts from sample manuscripts.

Crafting Effective Characters, Plots and Settings

Verena Tay, Author/Storyteller | Storytellers Association of Singapore
If you have ever wondered how to create complex and engaging characters when writing fiction, this is the workshop for you. Through a step-by-step process via collaborative and individual exercises, you will understand what makes a character, get to know your character/s well, and learn how to develop characters fully. Workshop handouts will be provided.


The Festival organisers reserve the right to change speakers, events, session times, dates and/or other details when necessary.